Use the web style and story guide to produce, edit, update, and publish content across the Iowa State web ecosystem to provide users a consistent experience no matter which Iowa State website they visit. It provides guidance for crafting the Iowa State story – from best practices for creating content with a unified feel, to key aspects of performance such as search engine visibility, accessibility, and user engagement.
Web Style and Story Guide
Download the latest style guide
Learn how to show and tell the Iowa State story on the web. The web style and story guide includes guidelines for writing, photography, search engine optimization, accessibility, and information architecture (how the site is organized). It also includes practical resources such as photo specifications (size and cropping), component examples, and do's/don'ts of webpage creation.
The web style and story guide is a living document and will be updated as the web theme evolves.