Frequently Asked Questions

The web theme reflects the university’s primary brand elements and provides a consistent, accessible online user experience. Sub brands like "Innovate at Iowa State" and individual marketing campaigns such as "In the Making" can be seamlessly integrated into the web theme on the appropriate web pages. Sub brand and campaign assets can be used when creating visuals (photos/videos/graphics) and developing content (text/headlines) with the web theme components.

The web style guide provides general guidance for all university websites for a consistent user experience. The "In the Making" admissions campaign style guide applies to materials for prospective student recruitment. Those campaign assets and language should be limited to web pages focused on student recruitment.

No, but they can be added to the visuals (photos/videos/graphics) you choose to create. It’s worth repeating that the "In the Making" campaign assets should be limited to student recruitment webpages.